/* Loadbearing site. One accent (orange) for the logo dot, one call to action per screen and flagged errors. */
@font-face{font-family:"Archivo";src:url("/assets/fonts/archivo-var.woff2") format("woff2");font-weight:100 900;font-stretch:62% 125%;font-display:swap}
:root{
  --paper:#ffffff;--ink:#111111;--orange:#f26b21;--orange-ink:#b8460a;--graphite:#55534f;--rule:#e3e1dc;--panel:#f4f5f3;
  --wide:112%;--measure:64ch;--gut:clamp(16px,4vw,40px);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;touch-action:manipulation;-webkit-tap-highlight-color:rgba(242,107,33,.2)}
[id]{scroll-margin-top:16px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;font-size:1.125rem;line-height:1.6;font-stretch:100%}
img,video{max-width:100%;display:block}
a{color:var(--ink);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{text-decoration-thickness:2px}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px}
p{margin:0 0 1em;max-width:var(--measure)}
h1,h2,h3{margin:0;line-height:1.05;font-stretch:var(--wide);letter-spacing:-.025em;text-wrap:balance}
h1{font-size:clamp(2.4rem,6.2vw,4.6rem);font-weight:850}
h2{font-size:clamp(1.75rem,3.6vw,2.6rem);font-weight:800;max-width:24ch}
h3{font-size:1.2rem;font-weight:750;letter-spacing:-.01em;line-height:1.2}
.wrap{max-width:1160px;margin:0 auto;padding-inline:var(--gut)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--paper);padding:10px 14px;z-index:9}
.skip:focus{left:8px}
section{padding-block:clamp(56px,9vw,112px)}
section+section{border-top:1px solid var(--rule)}
.lede{font-size:clamp(1.15rem,1.8vw,1.35rem);line-height:1.5;color:var(--ink);max-width:46ch;margin-top:24px}
.muted{color:var(--graphite)}
.small{font-size:.95rem}

/* masthead and the wordmark: the d leans onto the b, the dot of the i is orange */
.mast{border-bottom:1px solid var(--rule)}
.mast .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:72px;flex-wrap:wrap;padding-block:10px}
.mark{font-weight:900;font-stretch:100%;font-size:1.6rem;letter-spacing:-.045em;text-decoration:none;line-height:1;display:inline-flex;align-items:flex-end}
.mark .d{display:inline-block;transform-origin:12% 96%;transform:rotate(10deg);margin-right:.05em}
.mark .i{position:relative;display:inline-block}
.mark .dot{position:absolute;left:50%;top:-.12em;width:.42em;height:.42em;margin-left:-.19em;border-radius:50%;background:var(--orange)}
.nav{display:flex;gap:clamp(14px,2.4vw,28px);flex-wrap:wrap;align-items:center}
.nav a{text-decoration:none;font-size:1rem;font-weight:550}
.nav a[aria-current="page"]{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:6px}
.nav .go{border:2px solid var(--ink);padding:7px 14px;font-weight:700}
.nav .go:hover{background:var(--ink);color:var(--paper)}
html.first .mark .d{animation:lean .7s .15s cubic-bezier(.3,1.5,.5,1) both}
html.first .mark .dot{animation:drop .55s .55s cubic-bezier(.3,1.4,.5,1) both}
@keyframes lean{from{transform:rotate(0)}to{transform:rotate(10deg)}}
@keyframes drop{from{transform:translateY(-1.1em);opacity:0}40%{opacity:1}to{transform:none;opacity:1}}

/* buttons: the one orange call to action */
.btn{display:inline-block;background:var(--orange);color:var(--ink);font-weight:750;font-size:1.05rem;padding:15px 24px;text-decoration:none;border:2px solid var(--ink);transition:background-color .15s}
.btn:hover{background:#ff8442}
.btn.quiet{background:var(--paper)}
.btn.quiet:hover{background:var(--panel)}

/* hero */
.hero{padding-block:clamp(40px,7vw,88px)}
.hero .grid{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(36px,5vw,64px);align-items:center}
@media (min-width:960px){.hero .grid{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:start}.hero .grid>h1{grid-column:1 / -1;max-width:16ch}}
.hero .grid>h1{margin-bottom:-8px}
.hero .cta{margin-top:32px;display:flex;gap:14px;flex-wrap:wrap;align-items:center}

/* the onboarding ledger: rows from an acquired agency's export become the platform's format */
.ledger{border:2px solid var(--ink);background:var(--paper);font-stretch:85%;font-variant-numeric:tabular-nums;font-size:.95rem}
.ledger header{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;padding:12px 16px;border-bottom:2px solid var(--ink);font-weight:700;font-stretch:100%}
.ledger header span{font-weight:450;color:var(--graphite)}
.ledger .scroll{overflow-x:auto}
.ledger table{border-collapse:collapse;width:100%;min-width:420px}
.ledger th{text-align:left;font-weight:650;font-size:.85rem;padding:9px 12px;border-bottom:1px solid var(--rule);color:var(--graphite)}
.ledger td{padding:0 12px;height:44px;border-bottom:1px solid var(--rule);white-space:nowrap;vertical-align:middle}
.ledger tr:last-child td{border-bottom:0}
.ledger .cell{position:relative;display:block}
.ledger .clean{display:block}
.ledger .raw{position:absolute;inset:0;color:var(--graphite);font-style:italic;opacity:0;overflow:hidden;text-overflow:ellipsis}
.ledger .st{font-weight:650}
.ledger .flag .st{color:var(--orange-ink)}
.ledger .flag td{background:#fdeee5}
.ledger footer{padding:10px 16px;border-top:2px solid var(--ink);font-size:.85rem;color:var(--graphite);font-stretch:100%}
html.motion .ledger .raw{animation:rawout 2.6s both}
html.motion .ledger .clean{animation:cleanin 2.6s both}
html.motion .ledger tr:nth-child(2) .raw,html.motion .ledger tr:nth-child(2) .clean{animation-delay:.35s}
html.motion .ledger tr:nth-child(3) .raw,html.motion .ledger tr:nth-child(3) .clean{animation-delay:.7s}
html.motion .ledger tr:nth-child(4) .raw,html.motion .ledger tr:nth-child(4) .clean{animation-delay:1.05s}
html.motion .ledger tr:nth-child(5) .raw,html.motion .ledger tr:nth-child(5) .clean{animation-delay:1.4s}
html.motion .ledger .flag td{animation:flagin .5s 3.9s both}
@keyframes rawout{0%,45%{opacity:1}60%,100%{opacity:0}}
@keyframes cleanin{0%,50%{opacity:0}51%{opacity:1;transform:translateY(6px)}68%,100%{opacity:1;transform:none}}
@keyframes flagin{from{background:transparent}to{background:#fdeee5}}

/* quiet sections */
.split{display:grid;gap:clamp(28px,4vw,56px)}
@media (min-width:880px){.split{grid-template-columns:5fr 7fr}}
.list{list-style:none;padding:0;margin:0;border-top:2px solid var(--ink)}
.list li{padding:20px 0;border-bottom:1px solid var(--rule)}
.list li p{margin:.4em 0 0}
.pairs{display:grid;gap:0;margin-top:36px;border-top:2px solid var(--ink)}
@media (min-width:760px){.pairs{grid-template-columns:1fr 1fr;column-gap:48px}}
.pairs>div{padding:22px 0;border-bottom:1px solid var(--rule)}
.pairs p{margin:.4em 0 0}

/* the sequence: diagnostic, build, each acquisition. Numbered because it is an order. */
.steps{list-style:none;padding:0;margin:40px 0 0;counter-reset:s;display:grid;gap:0}
.steps>li{counter-increment:s;display:grid;grid-template-columns:3.2rem 1fr;gap:4px 18px;padding:28px 0;border-top:1px solid var(--rule)}
.steps>li:first-child{border-top:2px solid var(--ink)}
.steps>li::before{content:counter(s);grid-row:span 3;font-weight:850;font-stretch:var(--wide);font-size:2.4rem;line-height:1}
.steps .price{font-weight:750;font-stretch:var(--wide);font-size:1.15rem}
.steps p{margin:.3em 0 0}
@media (min-width:880px){.steps>li{grid-template-columns:4.5rem 18rem 1fr}.steps>li>h3,.steps>li>.price{grid-column:2}.steps>li::before{grid-row:auto}.steps>li>p{grid-column:3;grid-row:1 / span 2}}

/* demos */
.demos{display:grid;gap:28px;margin-top:40px}
@media (min-width:880px){.demos{grid-template-columns:repeat(2,1fr)}}
.demo figure{margin:0}
.demo video{width:100%;height:auto;aspect-ratio:16/10;background:var(--panel);border:1px solid var(--rule)}
.demo figcaption{padding-top:12px}
.demo figcaption p{margin:.2em 0 0;font-size:.98rem}
.slot{display:flex;flex-direction:column;justify-content:center;aspect-ratio:16/10;padding:28px;background:var(--panel);border:2px dashed #b9b6ae}
.slot p{margin:.4em 0 0}

/* booking */
.book{background:var(--panel)}
.book .consent{display:flex;gap:12px;align-items:flex-start;margin-top:24px;max-width:56ch;font-size:1rem;cursor:pointer}
.book .consent input{width:22px;height:22px;margin:2px 0 0;flex:none;accent-color:var(--ink)}
.book .cta{margin-top:28px}

/* prose pages */
.prose{max-width:46rem}
.prose h2{font-size:1.4rem;margin:2em 0 .5em;max-width:none}
.prose ul{padding-left:1.2em;max-width:var(--measure)}
.prose li{margin-bottom:.4em}

footer.site{border-top:2px solid var(--ink);padding-block:36px 48px;font-size:.98rem}
footer.site .wrap{display:grid;gap:20px}
@media (min-width:760px){footer.site .wrap{grid-template-columns:1fr auto auto;column-gap:56px}}
footer.site p{margin:0 0 .3em}
footer.site nav{display:flex;flex-direction:column;gap:6px}
footer.site nav.legal{font-size:.9rem}

/* breadcrumbs, questions, sources, article lists */
main>article{padding-block:clamp(40px,7vw,88px)}
.crumbs{padding-block:18px 0;font-size:.92rem}
.crumbs+section,.crumbs+article{padding-top:clamp(24px,4vw,48px)}
.transcript{margin-top:32px;max-width:46rem}
.transcript summary{cursor:pointer;font-weight:650}
.transcript ol{margin-top:16px}
.crumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.crumbs li{white-space:nowrap}
.crumbs li+li::before{content:"/";margin-right:6px;color:var(--graphite)}
.prose h1+.muted{margin-top:16px}
.crumbs [aria-current]{color:var(--graphite)}
.qas{margin-top:36px;border-top:2px solid var(--ink)}
.qa{padding:22px 0;border-bottom:1px solid var(--rule)}
.qa p{margin:.4em 0 0}
.prose h3{margin:1.6em 0 .4em}
.prose ol{padding-left:1.4em;max-width:var(--measure)}
.prose table{border-collapse:collapse;width:100%;font-size:1rem;margin:0 0 1em}
.prose th,.prose td{text-align:left;padding:8px 10px;border-bottom:1px solid var(--rule);vertical-align:top}
.prose th{font-weight:650}
.tablewrap{overflow-x:auto}
.sources{margin-top:3em;padding-top:1em;border-top:1px solid var(--rule);font-size:.95rem}
.sources ol{padding-left:1.4em}
.sources li{margin-bottom:.5em;overflow-wrap:anywhere}
.cards{list-style:none;padding:0;margin:36px 0 0;border-top:2px solid var(--ink)}
.cards li{padding:24px 0;border-bottom:1px solid var(--rule)}
.cards h2{font-size:1.35rem;max-width:none;letter-spacing:-.01em;line-height:1.2}
.cards p{margin:.4em 0 0}
.note{font-size:.92rem;color:var(--graphite)}

/* quiet scroll fade-ins (added by site.js only when motion is allowed) */
html.motion .reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
html.motion .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html.first .mark .d,html.first .mark .dot,html.motion .ledger *{animation:none!important}
  html.motion .reveal{opacity:1;transform:none;transition:none}
}